Interview with Matt Bertram, CEO of EWR Digital - Katy

Published: Jun 16, 2023, 11:56am

As part of our ongoing "Getting to Know Your Local Businesses" series, this week we sat down with Matt Bertram, CEO of EWR Digital!

Tell us a bit about your business: What does your business offer, and how long have you been

around?

At EWR Digital, we're a full-service digital marketing agency with over 22 years of experience. We're known for consistently delivering impressive results and thinking creatively to help our clients achieve remarkable outcomes.

We offer a range of services to boost your online presence and drive traffic to your website. From creating digital strategies to developing engaging content, we specialize in helping businesses reach their goals.

At EWR Digital, we value excellence and rely on data-driven decision-making. We set clear goals, collaborate closely with you, and empower you to grow and succeed. Your satisfaction is paramount, and we treat you like

family.

We've evolved over the years, starting as eWebStyle in 1999 and rebranding as eWebResults in 2017. In 2020, we became EWR Digital, focusing on digital strategy as our core approach.

We've garnered positive testimonials from our satisfied clients and actively participate in the community, engaging with organizations like the American Marketing Association and the Greater Heights Area Chamber of Commerce.

At EWR Digital, our talented team consists of experts with diverse backgrounds, including individuals who have worked for top brands. Our comprehensive range of services includes digital strategy, SEO, paid media, branding, and videography.

In summary, at EWR Digital, we're a well-established digital marketing agency recognized nationwide. Our commitment to delivering results, excellence, and data-driven strategies makes us a trusted partner for businesses seeking success in the digital realm.

How did you decide to get involved in this line of work? How did the business get started?

My name is Matt Bertram, and I am the CEO and Lead Strategist at EWR Digital. My journey into digital marketing began with a deep passion for technology and the ever-evolving digital landscape. Growing up with my mother as

one of the first employees at Microsoft, I witnessed firsthand the transformative power of technology.

Recognizing the immense potential of the internet, I saw it as a powerful tool to connect businesses with their target audience in innovative ways. After graduating with a degree in marketing, I initially started in a sales role at GSK (GlaxoSmithKline), a Fortune 500 company. However, I quickly made the transition to the digital marketing field as the industry began to flourish.

During my consulting work, I crossed paths with Chris Burres, the local founder of EWR Digital and co-host of the renowned Best SEO Podcast, "The Unknown Secrets of Internet Marketing." Our shared passion and expertise instantly clicked, leading us to collaborate and work together. The rest, as they say, is history.

Throughout my career, I have been driven by a commitment to excellence, data-driven decision-making, and a genuine desire to help businesses succeed in the digital landscape. These values have guided my involvement in digital marketing and continue to fuel our work at EWR Digital.

Tell us a couple things you are proud of about your business. What are you known for? What
separates you from the competition?

One standout feature of our agency is our expertise in SEO. We've been recognized as industry leaders for over a decade through our popular SEO podcast, "The Unknown Secrets of Internet Marketing" or the Best SEO Podcast.

We have a proven track record of exceeding our clients' expectations. We've achieved exceptional results, such as a 73x return on investment and raising over $3 million in venture funding. You can find inspiring case studies and testimonials on our website.

We operate from a proven growth methodology that we developed internally over the years that consists of six key steps: strategy, aligning sales and marketing efforts, elevating your brand through thought leadership marketing, amplifying your brand visibility, converting leads, and analyzing data for valuable insights.

What is your favorite part of running this business?

I really enjoy helping customers and have a strong interest in analytics and data. When it comes to SEO and PPC, it's the perfect combination of these two passions. By optimizing websites and analyzing data, I can make a real impact on businesses' online presence. It's rewarding to see how SEO strategies and pay-per-click can improve search engine rankings and drive traffic, ultimately connecting businesses with their target audience.

I thrive on diving into data, spotting trends, and finding ways to enhance website visibility and performance. Being able to witness the tangible results of my efforts and the positive impact on a business's growth is incredibly fulfilling!

Who is your ideal customer/client? Who do you serve best?

At EWR Digital, our target market ranges from SMB business owners to Fortune 100 companies. We specialize in working with individuals and organizations who aim to grow their business through search marketing and understand the significance of SEO.

We have worked in many industries from B2C: home services and contractor marketing such as plumbing and HVAC to B2B: SaaS & Ecommerce companies and large oil and gas producers.

Whether it's small businesses looking to establish their online presence or large enterprises seeking advanced strategies, we cater to clients who appreciate the power of organic traffic and want to leverage SEO to achieve their marketing goals.

Can you tell us something about yourself as the business owner? What is your background?

I'm a person always driven to achieve more and open to exploring new avenues. I've excelled in different roles such as sales, business development, digital marketer, and even podcaster. I love taking on challenges and

embracing opportunities for personal and professional growth as well as sharing knowledge and helping others succeed is something that truly lights me up. I contribute to various industry publications, providing valuable insights and tips.

Additionally, I offer training and consulting services, sharing my expertise with fellow enthusiasts who are just as passionate.

When it comes to digital strategy, data analysis, and search engine optimization, I'm in my zone. My analytical mindset allows me to leverage technology and make it work wonders for businesses!

At the core, I'm a motivated individual driven by the desire to see businesses thrive and deliver life altering results! I'm always on the lookout for fresh opportunities, meaningful partnerships, and mentors who can help me grow both personally and professionally. Building new things and making a positive impact is what keeps me going!

Are there any special promotions, annual sales, or special events that you'd like to mention?

We don’t have any special promotion or annual sales but we do regularly have local events as well as do webinars if you stay connected with us on social media.

Is there any other information you'd like your potential customers/clients to know about your
Business?

Looking to make a smart digital marketing investment? Well, before you jump in, why not take a peek at what EWR Digital has to offer? We've got an awesome collection of reviews, testimonials, awards, and case studies that showcase the incredible results we've achieved. Our clients have been blown away by the impact we've had on their businesses, and we couldn't be prouder. Don't just take our word for it – see for yourself! Dive into our

reviews, testimonials, awards, and case studies and discover why we're the go-to choice for businesses like yours.

Don't settle for mediocrity, take your digital marketing to the next level! Go ahead, check out what others are saying about us today!

How do you see your business growing and improving over the next couple of years?

As a local digital marketing agency, we have ambitious plans for growth and improvement over the next few years. Our goal is to become the go-to agency in our area, expanding our client base and delivering exceptional results. We'll achieve this by staying ahead of industry trends, expanding our service offerings, and fostering a culture of creativity and collaboration within our team. By providing cutting-edge strategies, embracing new technologies, and fostering partnerships, we're confident in our ability to help businesses thrive in the digital landscape.

For more information about EWR Digital, see their profile on Katy.com or visit their website: EWR Digital !